Fake dating pictures
The campaign team identified a common theme found among New Yorkers’ online dating profiles: travel.
"We wanted to underscore our vast global network, offering more destinations out of New York City than any other airline, and underscore how Delta’s more than 130 destinations from New York City can make not only a positive mark on your passport, but also your love life," explained Bill Betz, Delta’s GM for brand communications, East Region.
A Tinder expert was also present at the event to offer dating profile tips.
Delta also tapped several local influencers to promote the campaign on social platforms, as well as attend the singles event.
Influencers included: Drew Jessupp, a travel and fashion personality; Dame Traveler, a woman's travel blog; and Glamgerous, an Italian social media personality. At least I can pretend to check out British girls now with this #Delta Dating Wall mural in Brooklyn.
Come out tomorrow to find your significant other thx to Delta & Tinder #ad A post shared by D R E W J E S S U P ??
She now has a message to the scammers: “If you’re out there and you’re catfishing someone or you’re using my photos, could you please stop.”Nicole’s story is familiar to tech writer Spandas Lui who has been researching the rise of fake profiles on online dating apps, known commonly as ‘Catfishing’.“Catfishing is when someone assumes a fake identity to build a relationship,” Spandas told .
Nicole has written to Tinder to ask for the profile to be taken down, but has not heard back.
“I don't think Tinder was even on our radar a year ago, but we have certainly seen over 200 reports and a million dollars lost in scams via people connecting on Tinder.”Ms Rickard said Facebook was a hotbed for romance scams, closely followed by dating apps such as Tinder.“I think there’s a lot of people looking for love and looking for a relationship and these scammers know exactly how to emotionally manipulate people,” she said.
"They use social media to find out a bit about you, they come forward as someone who shares your interest, shares your values and they’re usually very quick to profess their love to you.“But they always need money.”The first thing is to contact the social media site where the pictures have been found and asking for that site to be taken down.
The airline wanted to find a high-traffic location to create a mural that would serve as a perfect place for singles to take imitation travel photos, as well as hire an artist to paint illustrations that would add flair to the mural.
Delta formed a partnership with Tinder in order to promote the campaign on the dating platform and also looked to host an event which would help spotlight the wall itself.