Early dating gifts
Rather, it is a reminder to keep a bit of equal exchange and let your date invest in the process as well. Attraction for more dating and relationship advice (in helpful categories)! But repaying every favor with another favor is such a turn off.
Ultimately, it is ok to give others the gift of feeling good (by letting them give to you). I've always found this to be true albeit a little selfish. Such a transactional relationship isn't even appropriate in a non romantic friendship. A great lover is one who has the capacity to surrender and worship, and also is able to seduce and entice another into surrendering and worshipping him/her.
Overall, the effects of receiving a gift (taking) are complicated and varied.
Whether it is "better to give or receive" depends on who you're trying to influence.
This may be counter-intuitive, but it stands to reason.
Someone who gives to you has invested, committed, and devoted resources to you as a recipient of their giving. Therefore, they may be more committed and attached when they give (and you take), versus when they receive from you.
Don't always be the one to pick up the check or the dinner pan, and you might just find an improvement in how your partner sees you.
One final stipulation though - this is not a license to be self-centered or stingy (those will ruin a date too).
This will let the partner "pay off the debt", feel good about himself/herself, and increase commitment to the relationship too.
If YOU want to feel good, connected with your partner, and committed to them, then by all means give to them.
On the other hand, if you want THEM to feel good, connected and committed to you, then you might be better off taking from them.
So, how do you put this into practice in your love life?
1) Say yes to gifts and favors - Many individuals refuse gifts and favors, while they simultaneously toil away to impress their partner.